The exclamation point of public service

Washington stands on social mores, but elevating your brand requires standing on something greater.

There’s no ! in B.I.G.

Programming note: Stop in on the Substack app for a livestream with

Tom LoBianco

and

Ian B. Walters

at 12p ET today!

The best Washington operatives use these inalienable, self-evident truths lurking just beneath the surface, leveraging rarely articulated codes to do the people ((( Ian, you’ve got a dropped sentence here. And welcome back, I can’t reimburse …