Mike Madrid: The Latino vote as the new 'soccer moms'

Latino voting expert and co-founder of The Lincoln Project, Mike Madrid, talks about permanent and temporal shifts, what's animating voters, the growing fascist vs. socialist dynamic in America

Tom LoBianco

and

Mike Madrid

Jun 27, 2025

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A guest post by

Mike Madrid

Your political guide to America during the Great Transformation Latino GOP political consultant; Co-Founder The Lincoln Project 🐿 Author: “The Latino Century: How Americas Largest Minority is Transforming Democracy”.